VENTURE MORE SUCCESSFUL THAN EXPECTED;
COLLEAGUES, MOTHER EXPRESS AMAZEMENT, DISBELIEF
MULTIPLE CLIENTS SIGNING ON, EVEN COMING BACK FOR MORE
Skeptical wife sees evidence of alien “body-snatchers,” demands
NEW YORK, MARCH 18 -- SILBERWARE -- the new integrated marketing
communications firm founded by award-winning copywriter and creative
director Mark Silber -- is off to a fast start. Which has some people
shaking their heads.
“We kind of thought he was smart and talented,” says a former co-worker.
“But we had absolutely no reason to think he might succeed on his own.”
Silber’s mother, Rita, concurs. “I always told people he was the best,”
she explained. “But that was just because I’m his mother.”
Clients, however, seem to be judging Silber on one criterion: the work.
Since the beginning of the year, SILBERWARE has received assignments from
Applegate Farms, CentrPort Software, First Albany Companies, and Max
Racks, which joined the roster alongside existing clients Direct Response
Technologies and Flamenco Networks.
The work includes advertising, brand strategy, collateral materials,
naming, package design, presentations, sales kits, and web marketing and
design. All have professed satisfaction with Silber’s efforts to date, and
a number have returned with additional assignments.
“These clients all required something different, but they all needed it
quickly, and on a reasonable budget,” Silber says. “My business
development strategy of offering virtually anything marketing
communications-related, and doing it pretty much overnight for an
embarrassingly low price, has turned out to be ingenious.” Total billings
to date are under $1 million.
Clients may be validating SILBERWARE, but not everyone is convinced. “I’ll
have no comment until the DNA results are back,” Silber’s wife said,
dropping a handful of hair into an envelope.
SILBERWARE is currently competing in account reviews against larger,
established advertising agencies, or, as Silber calls them, “bloated
guardians of the status quo.”
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